Peninsula Perspectives
Peninsula Hotels 2023-2025
Peninsula Perspectives is a global storytelling platform that puts the spotlight where it belongs — on the people behind the experience. The ones who remember your name. The ones who make the impossible feel effortless.
Different cities. Different cultures. Same quiet standard of excellence.
What does “luxury” look like when it’s human?
When I joined in 2023, this project was already in motion — and needed someone to step in, listen fast, and help carry it forward with care.
The work required more than just writing; it required understanding how a global brand holds together while letting individual voices breathe. The process began with conversations, not scripts — learning how each person saw their role, their city, and their relationship to the brand. From there, the challenge was shaping those moments into narratives that felt honest, restrained, and emotionally precise.
Role
Creative direction, interviews, script writing & film prep.
I wrote the full script and campaign materials for the Shanghai edition, then helped shape subsequent releases across Tokyo, Bangkok, and London — ensuring each story felt unmistakably local, while still unmistakably Peninsula.
