Good Times, Great Brands
Various
Over the years, I’ve had the chance to work with some truly legendary brands that I’d be happy to namedrop, if you shoot me a message.
Across these projects, I led copy and creative thinking, shaping ideas, language, and tone to help global brands connect with people in culturally relevant, human ways. Different categories, different audiences — same approach: start with people, then build the work around how they actually live, feel, and choose.
Role
Copywriter, ideation, interviews & film prep.
I wrote the full script and campaign materials for the Shanghai edition, then helped shape subsequent releases across Tokyo, Bangkok, and London — ensuring each story felt unmistakably local, while still unmistakably Peninsula.
